Posted inMarketing

Exploring the Future of Franchise Business Models in 2023

To achieve this, franchises will employ advanced attribution models to track the performance of individual marketing channels and campaigns. They will prioritize investments in strategies and tactics that consistently deliver a strong ROI. The ability to adapt and reallocate budgets based on real-time ROI data will be a defining trait of successful franchises.

4. Marketing Budget Optimization

The culmination of … Read More

Posted inBusiness

Decoding the Landscape of Digital Marketing Agency Pricing in 2023

The competitiveness of your industry niche can impact pricing. In highly competitive sectors, where multiple businesses vie for the same audience, digital marketing efforts often require more resources, thus influencing the cost.

4. Geographic Reach:

The geographic scope of your campaign is another factor. Local, national, or international campaigns will have different pricing structures due to variations in targeting … Read More