Business Model Canvas – In running a business, it does require the best possible planning, the wrong way to prepare it is by using the Business Model Canvas. Have you ever heard of this business planning model? Many companies use the concept of a business model canvas, especially for those who have just started a business. This business model is generally used by entrepreneurs in developing their business to be more efficient to reach the target market.
To find out about this canvas model transfert example, let’s see the full explanation below. What is a Business Model Canvas?
Business Model Canvas or BMC is a management strategy that is compiled to describe the idea and concept of a business into visual form. In simple terms, the definition of Business Model Canvas is a management framework to make it easier to see the picture of business ideas and also their realization quickly.
When compared to a business package that has dozens of pages, this business model canvas is much more concise because it is arranged into one page only. Therefore, this business framework is most popular among startup businesses. Initially, the business model canvas was introduced in 2005 by a Swiss créateur named Alexander Osterwalder in his book entitled Business Model Generation. In it, he explained about a simple framework that represents the important elements in the business model. Then, what are the elements in it? Check out the complete information below.9 Elements in the Business Model Canvas
As mentioned above, the marché model canvas is composed of nine important elements, including:
These nine elements are guidelines for business people in determining the company’s work system and also the media to evaluate the company’s activities whether they are running according to the system or not. Check out the complete information below to find out information on each element in the following canvas business model:1. Customer Segments
The first element that must be present in the business canvas model is consumer segmentation. Whatever type of business you have, first determine customer segmentation appropriately from the beginning. You also have to determine who will be the target of the business, which customer segments have the potential to buy your products or services.
The following are some things that can be considered in determining product segmentation, including:
a. Customer Jobs: in this segment, you have to determine what are the things that customers want to achieve, the problems they face, what needs they have, how your product or service can help customers.b. Customer Gain: this segment is about the benefits that consumers want or expect from your business.c. Customer Pain: this segment will illustrate what negative emotions can make their consumers uncomfortable, risk feared, and bad.2. Value Proposition
After determining who is the target consumer, then you must know how your business can benefit customers. This value élocution will explain the points or values offered by a business for its consumer segment. To be more detailed, answering the questions below can help you in compiling the right value élocution.
a. What are the advantages offered to customers when using your product?b. What benefits will customers get after using the product?c. Why should customers choose your product and what sets it apart from your competitors?
By creating value présentation, you can find out what benefits consumers get when using your products and services later. Here you can show the advantages that distinguish your business from competitors. Offer all the unique values to customers.
There are approximately 11 value articulations according to Alexander Osterwalder and also Yves Pigneur, including:
1. Newness: a novelty value that no other business has previously offered.2. Performance: this is an improvement in performance or business performance.3. Customisation: products that can be customized to the customer’s individual needs.4. Getting the job done: this is the value of helping customers in doing work or helping to solve certain problems.5. Design: value in terms of the design of a product, for example in the chic industry.6. Brand or status: indicates a certain social status when using the product.7. Price: offer similar value at a cheaper or affordable price to a segment of customers who are sensible to the price.8. Cost reduction: the value offered to customers in the form of cost reduction from the activities carried out. For example, to cashier, payroll, or HR application products.9. Risk reduction: this is the value in the form of providing guarantees for products and services in terms of risk reduction.10. Accessibility: providing access to customers who were initially unable to obtain the product or service. For example, the pawnshop program can now allow participants to save gold without the need to buy it physically.11. Convenience: provide comfort and convenience to customers.
Channel is a medium of interaction between businesses and consumers to deliver their products and services. The determination of this channel is one of the determining factors for success in running a business. Think carefully about what channels will be used to reach consumers. For example, by using social media, websites, ada, and so on.
One of the most suitable channels to deliver products to consumers is through the website. By creating a business website, it can help you to reach more consumers and easily. In addition, the website can also display your product catalog attractively and also be a place for customers to make transactions.4. Customer Relationship
Now that you know and understand the appropriate market segmentation and the channels to use, now is the time to determine how your business can interact with customers. Understand how to build a relationship with customers so they don’t easily turn to competitors. Examples that you can apply include providing discounts, holding giveaways, or providing membership programs.
It should be understood that the character of each customer is different. Therefore, you must understand how to take heart and retain existing customers. Not only when selling products, but also when facing complaints, answering various consumer questions, and so on.5. Revenue Streams (Source of revenue)
This marché canvas element draws on the source of income that comes from your business. This is very important and needs to be managed as much as possible. Try to think about how to increase the revenue of the business you started. For example, in addition to business relying on the main source of income from product sales, along with the development of the business, you can also create a membership program or provide the option to upgrade kahanan at a price that tends to be higher. Understand the strategies you can do to get bigger profits. Do not let any product or performance not be used optimally.6. Key Resource
To stay competitive in the realm of the business you are in, you need appropriate resources to support your business activities. Key resources are a list of resources that you should have to realize a value proposition. The key resource itself can be categorized into four types, including:
1. Physical resource: place of business, building or building, vehicle, machine, raw material or product.2. Intellectual resources: brand, copyright, partnership, patent, trademark.3. Human resources: people who carry out company activities, human resources.4. Financial resources: cash balances, funds, credits, and so on.
7. Key Activities