In this all-digital era, surely many people want to know how to create interesting content for digital marketing purposes. This is reasonable, considering that digital marketing techniques have become the new prima donna, shifting conventional marketing methods. Digital marketing is an act of selling products and services through digital channels, such as social media, email, applications, SEO content, and so on.
Now, considering that the main ‘weapon’ in digital marketing is content, for you marketing practitioners, or anyone who wants to get into the world of digital marketing, here are some tips you can do to create interesting content.
Follow the Trends
Not much different from conventional marketing tricks, following trends is also one of the main assets in digital marketing. What kind of content you will create, must adjust to the trends that are developing in society. How to create interesting content by following trends must begin with research activities to find out the development of trends. One of the steps is to take advantage of the Google Trends service. There you will get various information about topics that are being sought after or discussed in a certain period of time.
As it is understood, digital marketing activities are efforts to sell or market products. So, the tools used to offer this product must be able to provide solutions to the problems experienced by the community. According to a source, one of the factors that influence people’s buying interest in a product is the reference factor. This is an external influence that can stimulate consumers to buy a product. One of them is the type of problem experienced.
Set Clear Goals
What goals are expected from creating digital marketing content must be clear from the start so that the process of compiling content is clearer. For example, content created to increase interaction on social media. Of course, will be different from content created to invite consumers to buy products.
Apart from that, it is also necessary to pay attention to the platform on which the content is distributed. Content for social media will certainly be different from email content or SEO articles. So, setting clear goals for the content to be created is one of the important requirements for creating interesting content.
In the world of marketing, when you can produce something that is better and more desirable than your competitors. It means you have something more interesting. So, investigating who your competitors are, and what they do, is an important provision for compiling ‘counter’ content that is expected to be able to compete.
Set Clear Targets
Who is the target for the distribution of digital content to be made, whether children, youth, adults, parents, or anyone else, everything must be clear? For example, you have a chocolate drink product and want teenagers to buy that product. So, digital marketing content that is created must have a cheerful atmosphere, describe delicious tastes, and so on. It’s different if you want to market your product to your parents. So the marketing content that is created must highlight the benefits of the chocolate drink, as well as things that are closer to the world of other parents.
Improve Technical Capability
Furthermore, the way to create interesting content is to improve technical skills. That is, you must always be updated with the latest techniques in content creation. For example, meme or poster content, then you have to increase your creativity in designing or using the latest design applications. Likewise, with video content, you have to improve your video editing skills, and so on.
Understand and Apply SEO Techniques
Finally, you have to understand about search engine optimization or SEO, then apply these techniques in digital marketing content that is made so that the results are even more interesting. SEO techniques are indeed more popularly applied to website articles. This relates to the use of popular keywords, backlinks, and so on. However, actually, SEO techniques can also be applied on social media and other platforms. The basis is the same, which is around the use of keywords that are searched a lot.
This is a review of how to create interesting content for digital marketing purposes. Considering that the digital world continues to develop, these methods must also be constantly updated in order to remain in line with the conditions of the times.